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Digital products are intangible assets that can be created and sold online without the need for any physical inventory. Since it requires less effort and has high profit margins, the market is very competitive.
However, creating a digital product doesn’t guarantee sales. The biggest challenge is choosing a product that people actually want to buy and knowing how to market it effectively.
To fix that, we have compiled a list of 18 best digital products to sell online, how to create them, how to market them, and where to actually sell them.
Digital products are intangible goods created and sold online without the need to maintain inventory. They are mostly delivered to buyers via download links or email.
Since they require no inventory, shipping, or manufacturing, anyone can create digital products and sell them online. Moreover, they can be shipped worldwide at no additional cost and offer high profit margins.
Before we dive deeper into the best digital products to sell online, let’s look at why entrepreneurs sell digital products.
Before sharing the best digital products to sell online, let’s first learn about the best platforms to sell digital products.
Etsy is a global online marketplace founded in 2005 that connects independent creators, artists, and collectors with buyers looking for unique, handmade, vintage, and custom goods.
Gumroad is an online platform that lets creators sell digital products, courses, memberships, and physical goods directly to buyers. It handles payment processing, file delivery, and customer receipts without requiring a custom website.
Creative Market is an online platform where independent designers and creators buy and sell ready-to-use digital design assets.
Teachable is an all-in-one online platform that lets educators, entrepreneurs, and content creators build, host, and sell digital courses, coaching services, memberships, and downloadable files without needing coding or advanced technical skills.
Shopify is a complete cloud-based commerce platform that lets individuals and businesses create, customize, and manage online and in-person stores without any coding skills.
Below are some of the best digital products to sell online, as they are market-tested and have the highest return on investment.
An eBook is a downloadable digital book that helps readers learn a skill, solve a problem, or explore a topic without buying a physical copy. They sell well in niches like personal finance, fitness, self-improvement, business, parenting, travel, cooking, and education.
Best for: Ebooks are ideal for teachers, creators, coaches, bloggers, and professionals looking to earn from their knowledge by offering guides, tutorials, or information as downloadable products.
Online courses are structured video or text-based lessons designed to teach a specific skill from start to finish. It is one of the best digital products to sell online as people are willing to pay premium prices for courses that help them achieve measurable results.
Best for: Online courses are the best digital products to sell for educators, coaches, professionals, and creators who want to teach valuable skills through structured video lessons, quizzes, and downloadable resources.
Social media templates are ready-made posts, stories, carousels, and banner designs that help creators and businesses publish consistent content without having to design everything from scratch. It is also one of the most profitable digital products to sell, as it doesn’t require many skills, and anyone can get started with creating them.
Best for: Since social media templates help users create professional content quickly while maintaining a consistent brand identity, they’re one of the best digital products to sell for designers, marketers, agencies, and content creators.
Video templates are pre-designed animation projects that let editors create professional-looking videos by simply replacing text, images, or footage. It is one of the best digital products to sell online because it can be used for YouTube intros, Instagram Reels, corporate presentations, weddings, product promos, gaming content, and real estate videos.
Best for: Customizable video templates speed up video production while maintaining a professional look, making them an excellent digital product for video editors, content creators, freelancers, and marketing teams.
Notion templates are prebuilt workspaces that help users organize tasks, projects, notes, finances, or business operations without having to build a system from scratch. It is one of the most profitable digital products to sell because there is high demand for Notion templates for specific problems, such as project management and budgeting.
Best for: Notion templates save users time with ready-to-use workflows, making them the most profitable digital product for productivity creators, consultants, and digital entrepreneurs.
Printable wall art consists of high-resolution digital artwork that customers download, print, and frame themselves. It is also one of the best digital products to sell on Etsy because people can create poster mockups quickly without needing any design skills.
Best for: As more people look for unique and customizable home décor, printable wall art is an excellent digital product to sell for graphic designers, illustrators, photographers, and independent artists.
Fonts, lettering packs, icons, patterns, and graphic elements help designers create unique branding, marketing materials, websites, and social media content. They are widely used by graphic designers, agencies, content creators, small businesses, and print-on-demand sellers.
Best for: Since fonts, typography, and graphics help designers create unique, professional visuals, they’re one of the best digital products to sell for graphic designers, branding experts, and creative professionals.
If you are a photographer, original photographs are among the best digital products to sell online, as there is always demand for original photography. Original images that reflect real people and modern workplaces typically outperform generic stock photos.
Best for: With the growing demand for royalty-free visuals, stock photographs have become one of the best digital products to sell for photographers, designers, and creatives.
Lightroom presets are pre-configured editing settings that instantly apply a specific color grade, tone, and mood to a photo with a single click. They help photographers and content creators maintain a consistent visual style while significantly reducing editing time.
Best for: Lightroom presets are extremely valuable for Photographers, influencers, and creative professionals as they can help them achieve a consistent look without manually adjusting exposure, contrast, highlights, shadows, HSL values, or color grading for every image.
For beginner photographers, Photography guides are a very important resource, as they help them understand composition, lighting, camera settings, and editing workflows, with before-and-after examples. Since they can be downloaded and used at any time, they are a convenient learning resource for aspiring photographers.
Best for: This makes Photography guides one of the best digital products to sell online for Photographers, educators, and content creators, as it solves a critical pain point, and people are ready to pay a premium.
AI prompt packs are curated collections of prompts designed to help users generate better results from tools like ChatGPT, Claude, Midjourney, and other AI platforms. In today’s market, it is one of the best digital products to sell online, as it helps users get detailed, specific results rather than generic results from their searches.
Best for: In today’s market, it is one of the best digital products to sell online for AI professionals and digital entrepreneurs, as it helps users get detailed, specific results rather than generic results from their searches.
WordPress plugins add features such as SEO, security, eCommerce, bookings, memberships, and automation to websites, making them highly profitable digital products for developers targeting businesses, bloggers, and online stores.
Best for: Since WordPress plugins add powerful features without custom coding, they’re one of the best digital products to sell for developers and WordPress experts.
WordPress themes are customizable website designs that help businesses, bloggers, agencies, restaurants, photographers, and online stores launch professional websites without hiring a web designer.
Best for: With millions of websites powered by WordPress, WordPress themes have become one of the most profitable digital products to sell for web designers and creative professionals.
Video LUTs (Look-Up Tables) are color grading files that instantly give footage a cinematic, vintage, or brand-specific look, making them popular with YouTubers, filmmakers, wedding videographers, travel creators, and commercial editors.
Best for: Video LUTs can be reused across multiple projects, making them a great digital product for video professionals looking to generate passive income.
Royalty-free music and sound effects are also among the best digital products to sell online, as they help video creators, podcasters, game developers, advertisers, and filmmakers add professional audio to YouTube videos, podcasts, mobile apps, games, and marketing campaigns without licensing issues.
Best for: Since music and sound effects enhance videos, podcasts, and games, they’re one of the best digital products to sell for musicians, producers, and audio creators.
Canva templates are fully editable designs for social media posts, presentations, resumes, business documents, marketing materials, and brand kits, helping creators and businesses produce professional visuals in minutes. They are among the best digital products to sell on Etsy, as they are always in high demand from businesses that don’t want to manually design in Canva.
Best for: Canva templates are in high demand, making them the best digital products to sell on Etsy for designers, freelancers, and online creators.
Digital illustrations and SVG files are scalable graphic assets used for Cricut projects, stickers, T-shirts, branding, invitations, laser cutting, and print-on-demand products across crafting and design businesses.
Best for: Because digital illustrations and SVG files are easy to customize and reuse, they’re an ideal digital product for designers and creative entrepreneurs.
Email marketing templates are pre-written and customizable email sequences for newsletters, welcome series, abandoned cart reminders, product launches, and promotional campaigns that help businesses improve engagement and conversions.
Best for: With email marketing remaining a top marketing channel, email marketing templates have become one of the best digital products to sell for marketers and digital creators.
Now that we have discussed the best digital products to sell online, let’s look at how to create profitable digital products.
Step 1: Pick a Niche
First, choose a problem you can solve, and validate the idea by examining demand for solutions using tools like Google Trends or Reddit forums.
Step 2: Create a High-quality, Valuable Product
Next, create a product that gives your customers a quick win, helps them save time, or teaches them a critical skill. We have already discussed a few of the best digital products to sell. You can choose one of them, but ensure your product is easy to use and delivers exactly what it promised.
Step 3: Package and Price it Appropriately
How you present your product dictates whether people will be willing to buy it. That’s why we use tools like Modor and Canva to create product mockups and promotional graphics.
Next, research competitors pricing and price your product to ensure profitability and fairness.
Step 4: Choose Where to Sell
After creating a digital product and its marketing assets, you need to decide where you can sell them. You can choose from existing marketplaces if you are a beginner, but if you already have an audience, you can create your own website to have full control over the sales.
Step 5: Market it Effectively
Finally, you need to market your product effectively to ensure it reaches your ideal audience. You can use various marketing channels, such as Google Ads, Social media, Influencer marketing, or SEO, to ensure your product reaches the right people.
No matter what kind of digital product you create, you need to showcase it on realistic devices and frames to make it appear like a professional product photograph. If your product images look fake or generic, people won’t download them.
That’s why you can use Modor to create product mockups by just uploading your product designs. Here is how you can create a product mockup using Modor.
Step 1: Create an Account and Sign Up
The very first step is to create an account with Modor by signing up for the tool using Google Sign-In.
Step 2: Browse the Categories and Select One
Once you’re inside the tool, you need to choose a product category from the 25+ product categories available to you.
Step 3: Select a Mockup Template
Once you select the category, you can choose from a variety of mockup templates. You can browse through the product mockup templates and choose a mockup template you want to use.
Next, click Use this template to start editing it in your browser.
Step 4: Upload Your Product Designs
Inside Modor’s workspace, you can click on the Upload button to import design templates from your computer and add them to your product.
Step 5: Change The Color
Next, you can change the product mockup’s color using the Color tool. You can select a hex code or use the color picker tool.
Step 6: Improve The Realism
With Modor, you can use the Transform tool to adjust the alignment of your design and the Shadow Intensity tool to adjust the product mockup shadows, enhancing realism and making it look like a real product photograph.
Step 7: Download The Final Product Mockup
Once you feel your product mockup is ready, click the Download button. The mockup will be downloaded as a ZIP file. You can extract the mockup template and use it for your digital product.
Even if you choose the best digital products to sell online, here are some of the problems that you are bound to face and how to overcome them.
Digital product piracy is a bit of a deterrent to your business growth because if people can download your course or ebook via a Google or torrent search, they’re unlikely to pay.
How to overcome?
The first thing to do is to add watermarks to all your content to protect it under intellectual property law. This even allows you to use various services to take down any website or torrent that provides your content without your consent.
Even if you find the best digital products to sell, you won’t be able to make any sales if your product doesn’t offer any specific value or offers only generic content.
How to overcome?
Instead of creating digital products wth the goal of making money, shift your focus to the core problem that you are solving for a customer. Because a customer only cares about solving their problem, and if you can solve it, you will automatically make more money and get amazing reviews, leading to more customers buying your product.
Another big mistake most beginners make is choosing a profitable digital product and investing a lot of time and money to make it better for their customers. Then they publish it to the market, hoping it will take off. But it doesn’t happen that way.
How to overcome?
Don’t ignore premarketing for your product. Your ideal audience should know beforehand exactly what you would be selling, why they should care, and when they can buy it. If you already have an email list, run a pre-marketing campaign to build hype for your product.
We have already talked about why finding even the most profitable digital products doesn’t automatically guarantee you sales. Follow these points to market your product effectively.
Online courses, software, AI tools, and niche-specific templates are among the most profitable digital products due to their high perceived value and scalability.
Top-selling digital products include online courses, eBooks, AI prompt packs, Notion templates, Canva templates, digital planners, stock photos, WordPress plugins, Lightroom presets, and video LUTs.
Choose a product that matches your expertise, solves a specific problem, and has proven demand in your target niche.
Templates, eBooks, online courses, printables, and design assets are excellent options because they can be sold repeatedly with minimal ongoing costs.
Printable wall art, Canva templates, digital planners, SVG files, and Lightroom presets are some of the best digital products to sell on Etsy, as they have a high demand there.
